Stop trying to get away without a landing page!

Thursday, January 24th, 2008

At least he’s honest…
If you’re involved in PPC marketing - especially as a little-guy affiliate - you need a landing page to send your offer to. You must suck it up and create at least one, at the bare minimum; super affiliates like Amit Mehta make dozens for a single offer and continually split-test them. […]

Giveaway: $50 AdWords Certificate

Thursday, August 2nd, 2007

Here at Chicago’s ad:tech show, the typical players in paid and organic search are out in force…and it wouldn’t be a show without Google. I swung by their booth and picked up a sweet yo-yo, along with a handful of $50 AdWords coupons.
The only catch is that they’re only good for new accounts, so if […]

Quick PPC tip: Eliminate the cheapskates!

Monday, July 30th, 2007

If you’re running a CPA offer that requires a user to buy something, make sure you use negative keywords! This way you can cut out the cheapskates who click your ad and cost you money only to realize that your offer isn’t free. I would suggest a global -free across all of your ad groups.
Like […]

Free PPC from Tim Ferriss and The 4-Hour Work Week!

Tuesday, June 12th, 2007

Tim Ferriss, author of the NYTimes bestseller (and very enlightening) book The 4-Hour Workweek, revealed on his blog yesterday that he’s struck a deal with Google to offer $25 in free AdWords credit to readers of his book. All you need to do is login to the reader resources section on the 4HWW site (make […]